The Pomeranian has a naturally fluffy double coat to insulate him from the elements, since this toy dog is descended from Nordic sled dogs. But the long fur can become matted, and needs work to bring it back to its normally plush state.
The Double Coat
The Pom's overcoat consists of long, rough-feeling guard hairs that stand away from his body while the undercoat is shorter, softer and denser. He has a thick ruff around his neck, feathered legs and a heavily plumed, curved tail.
When shown competitively, these dogs need to have coats that are as natural as possible, with only slight trimming for neatness allowed, according to American Kennel Club breed standards. But whether you show him or not, regular brushing will keep him looking his best.
Grooming for Fluffiness
Your Pom should be brushed twice a week to keep him fluffy and bathed on a regular basis -- which can be once a week or once every few months, depending on the condition of his fur.
Lightly mist your Pomeranian's coat to slightly dampen it -- brushing it dry can result in breakage.
Start at the rear legs and brush his coat with a wire pin brush or a firm bristle brush that has long, widely spaced bristles to get through his harsh double coat. Next use a slicker brush to work out the matted fur and tangles.
Continue working your way toward the front of your dog -- going from back to front makes it easier to remove the dead undercoat. Always start with the pin brush or bristle brush before using the slicker brush. Pay extra attention to the longer frill around his neck area.
Check between his hind legs and under his front legs for tangles, as these are areas that typically get matted. Work out the tangled fur bit by bit with the slicker brush.
Groom the shorter hair on his head with a wide-toothed comb. Gently work out any mats behind his ears with the comb as well.
As a final step, brush his hair upward to give it more volume.
If the coat still looks unruly, take him to the groomer for a slight trim -- remember, less is more when it comes to trimming a Pom's hair.
Another way your Pom can be made to look "fluffy" is to have a groomer give him a puppy cut, like the hairstyle worn by social media darling Boo. This look has been made popular thanks to Boo's official slogan dubbing him the "World's Cutest Dog."
However, this radical style is not recommended because it requires cutting away the outercoat and shaving into the soft undercoat -- a move that makes the hair unlikely to grow back to its full natural glory. It's a lifelong commitment and requires regular trimming to keep it in shape. In fact, Boo only got the haircut because his long fur became so matted, shaving him was the only option. So if you keep up with regular grooming, you can let your Pom have his long coat and still be fluffy -- without resorting to giving him the Boo.