English bulldogs are not technically the most attractive dogs, but many dog lovers cannot resist their stocky, wrinkly appearance. Despite their protruding teeth and under bite, they have a puppy-like face, and are usually mild-mannered, gentle dogs. Bulldog puppies can cost quite a bit of money if you buy from reputable breeders. If you've recently bred bulldogs, you will want to understand how to price them correctly, in order to present both fair and competitive prices to customers.
Add up the money you have put into breeding and raising the bulldog puppies. Most bulldog breeders add the stud fee, veterinarian payments, and the cost of feed and supplies for the puppies into the final cost of the bulldog puppies. Since English bulldogs can't usually breed on their own, and usually require a cesarean section to birth the puppies, high vet bills can make for very high puppy prices.
Register your English bulldog puppies. If the parents of the puppies are registered with the American Kennel Club, this means the puppies can be registered also. Many people only want to buy registered dogs, as this assures the future owners that the dog is purebred. Registered dogs are always much more expensive than unregistered dogs. Including the cost of breeding and caring for the puppies, registered English bulldogs are usually priced between $1,000 and $1,500.
Sort out puppies in your litter that are show quality dogs. You can do this by learning about the specific appearance and traits the American Kennel Club requires English bulldogs to have. Any puppies that seem to have these characteristics can be sold as show quality, which means they can potentially be shown when they grow up. Show-quality dogs are usually priced higher than "pet-quality" dogs.
Research your puppies' bloodlines. If the parents of your puppies have champion show lines, the puppies are probably worth more, and can therefore be sold for a higher price.
Sell the puppies with or without breeding rights for the future owners. Many breeders spay or neuter their puppies before they're sold, or require a contract that entails having the puppy fixed. Dogs that are fixed don't cost as much as dogs that can later be bred by their future owners. Usually only show-quality dogs or dogs with champion bloodlines are sold as potential breeding dogs, and this can raise cost of a puppy to between $2,000 and $5,000.