The 12 Most Insane Dog Reactions To The 'What The Fluff' Challenge

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Another month brings another challenge trending on social media.

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Sweeping the web at the moment: The #whatthefluff hashtag, a prank of sorts (but a fun and cute one) in which pet owners vanish before their animals very eyes by simultaneously dropping a sheet (or blanket) and stepping out of view or retreating through a doorway.

Video of the Day

Video of the Day

The first example surfaced on Instagram earlier in June, when a London woman bamboozled Jax, a Siberian husky with a gorgeous coat and striking eyes, with sleight-of-hand.

"Try this with your pet," she captioned the 21-second video (press play to watch):

Voilà, it's magic — as is that little growl of protest at the end when he pieces together the con.

Racking up a little more than 1.9 million views, the clip quickly spilled over to other platforms like Twitter and Tumblr, where it spawned a host of copycats and drew media coverage from both mainstream news sites and viral aggregators alike.

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And while you could spend days scrolling through them (like this woman, who regrets nothing), we've collected the best of the bunch below.

Note: As with the embed above, hover over the play prompts to watch.

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1. What manner of sorcery is this?

2. Borks of bafflement.

3. Oh my stars, that look back at the end is just ~too~ precious.

4. Can't fool this little guy (but the ears really sell his reax, amirite or amirite?).

5. "Doin me a nope surprise" — this Frenchie

6. When your dog is running cat software. Cutest. Fail. Ever!

7. Speaking of kittehs, they weren't entirely immune themselves to the #whatthefluff ruse.

8. [Extreme General Zod voice] "I WILL FIND HIM!"

9. Because two shocked puppers is better than one!

10. It's official, someone's mind is 100% blown.

11. Of course, some pups saw right through the deception and weren't having any of it.

12. And this being the internets, there were also a fair number of people — some without pets (hey it happens) — putting their own unique spin on it.

LOL!

Did we miss your favorite example of the #whatthefluff challenge? Share it with us in the comments below!

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