This Group Replaced All Ads In A London Tube Station With Cat Pics

All hail CATS!

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Not the furry pets—Citizens Advertising Takeover Service, the organization of brilliant humans who raised money to replace every single advertisement in a London tube station with pictures of cats (and this time we do mean the furry pets).

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Image: Twitter (James Turner)

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Image: Twitter (Neighborhood Cats)

This isn’t an act of vandalism or an unauthorized art installment. According to Metro UK, the group crowdfunded their genius project via Kickstarter. The result: 700 plus backers paid to have 68 ads in Clapham Common Station replaced with adorable pictures of cats. The pictures will be up for two weeks, according to a post written by the project organizer on Medium, which are sure to be the best two commuting weeks of these tube-users’ lives.

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Image: Twitter (Cats Protection)

But wait, this story gets even better: The idea started with the (very understandable) whim to plaster a tube station with the cutest cat pictures possible, but then it blossomed into something truly incredible. Instead of pictures of any old adorable kitties, the ones CATS paid to paper the station with are of adoptable cats from Battersea Dogs and Cats Home or Cats Protection—the UK’s largest feline welfare charity, according to Metro.

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Image: Twitter (Tim Nudd)

“This isn’t a clever marketing stunt for a pet food brand, or a guerrilla campaign for a new TV series,” James Turner, who organized the magnificent occurrence, wrote in a blog post. “The people behind it are volunteers who raised the money on Kickstarter. We want to inspire people to think differently about the world and realise they have the power to change it.”

Moral of the story: Be the cat-picture-filled-tube-station you want to see in the world. Be the change you want to see in the world.

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Image: Twitter (Events Pro Joe)

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Main Image: Twitter (Fran Graham)